It all started with a vision, that everyone should be able to have its own Jarvis. Yes, not only Tony Stark should enjoy such a cool virtual assistant. At the time, the race to the best voice assistant was not even born, it was the beginning of it all. As there was nothing close to Jarvis, we decided that we should create our own voice assistant.

As most of the projects that give birth to startups, we began with a proof of concept, our own smart home solution. It quickly got its own avatar, a small racoon named Zac. From this first success that picked interests from different companies, we decided to extract its intelligence to build our own software. This is when we helped a lot of European companies to design, build and deploy their own voice assistants.

But it wasn’t that easy. Due to the (near)unlimited amount of project specificities, we kept facing obstacles. Different budgets, different noise environments, different technical stacks, different roadmaps and hardware complexities. For each and every one of our customers… Our company strategy was not scalable at all by then.

An idea slowly emerged from all the time and effort we invested: create a software so that companies can do everything by themselves, in record time and simplicity. It answered a lot of our problems, but not those of a lot of our customers.